DNA of Data

THE DNA OF DATA

Data is a major factor of any direct marketing campaign, we have a number of services that can be used in isolation or in conjunction as part of a bigger campaign.

BANKING AND THANKING

BANKING AND THANKING

For the not for profit and charity sectors we receive donations, produce suitable thank you letters and provide data housekeeping and banking services. We can set up postal responses and take inbound telephone calls and scale up flexible resources for peak times of campaign responses.

CLEANSING

DATABASE MANAGEMENT

Keeping your data up to date and relevant whether it is for a specific campaign or part of your ongoing database hygiene is key to maximising response rates. We offer up to date data cleansing using de-duping, PAF and standard industry suppressions providing you with a comprehensive report for analysis.

CAMPAIGN ANALYSIS

CAMPAIGN ANALYSIS

Reporting on how successful a particular campaign or event has been is important for future planning; we provide a reporting service which highlights any trends to help with future campaign targeting.